Shine-Rite Shoe Polish

product info
merchandising
  • Lower Acquisition Costs
  • Quality Products
  • Higher Profits
  • Consumer Value
  • Eye-Catching Graphics

Why pay more?

Shine Rite offers extraordinary packaging and quality, outstanding movement, excellent consumer value, significantly higher profits and the Mitchellace trademark which means superior customer service.

Our Shine Rite Professional Shoe Polish and chemical line is manufactured from high-quality ingredients offering better performance, which far surpasses that of competitive brands — tests prove it.

Package graphics are designed with impulse purchases in mind. Four-color process photographs integrated into the artwork help draw consumers' attention to the planogram while accurately making a statement of quality.

Our Shine Rite product mix is designed to offer the retailer the best selling items while increasing dollar sales per square foot. The product selection in our three-foot planogram covers well over 90 percent of the current consumer demand while decreasing retail space requirements by up to 33 percent.

You'll be pleased to know that Shine Rite shoe polish products pass the most important test of all, consumer acceptance. All Shine Rite polish products may be priced with retails comparable to any other brand and unit movement will equal or surpass that of all other brands. When you combine Shine Rite's lower acquisition cost and outstanding quality and graphics with competitive retails, you offer consumer value while gaining superior gross margins.

Paste Shoe Polish
Shine Rite paste shoe polish is made with carnauba wax, beeswax and carnauba oil is the professionals' choice in shoe care. This type of blend is used on most fine quality shoes prior to being shipped from the factory. Our lithographed tins portray a well-deserved quality image at retail. Shine Rite presented the first color-coded tins to retail in 1992.

Self Shining Liquid • Scuff 'n Shine • Leather Dye and Heel & Sole Dressing
These products offer the consumer comparable quality to that of the national brand while offering significant savings for increased margins to the retailer. Our Leather Dyes and Heel & Sole Dressing are a lacquer-based product rather than water-based, for superior one-coat performance. Click here for a closer look at the packaging.

Leather Creams
This Shine Rite product offers an outstanding alternative to other cream polish products offering an exceptional quality at a fraction of the cost to that offered by competitors.

Mink Oil and Saddle Soap
Packed in re-closeable plastic containers, these products ensure product shelf life after purchase.

Suede & Nubuck Cleaner and Protector
These Shine Rite aerosol products work to clean and protect fine suede and nubuck leather articles restoring them to their natural condition.

Athletic Shoe Shampoo
Cleans and conditions without soaking. The attached bristle cap allows convenient, no mess application. This product offers high quality and a lower price in comparison to competitive brands.

Rain & Stain Repellent • Water Repellent • Silicone Water Repellent
Rain & Stain provides the best protection you can find for leather, suede and Gore-Tex®. The 11 oz. Water Repellent is available for items requiring heavy coverage. Silicone Water Repellent is best for seams, welts and soles.






ISO 9001:2000 Registered